Q3 revs will be lower than Q1 and Q2 and the SG&A expenses will be up.
INNV doesn't now how to advertise, they need to add the Internet, Google and radio to their arsenal. Sure, SG&A would increase for a while, but hopefully that would be more than offset by the increased sales. I'm sure the hurricanes won't help sales. (How can newspapers be delivered to a demolished house that no longer exists?)
I did my part by having an unrealized loss of 10k thus far and I also helped Q3 revs when I bought 1 new bottle of Vesele boner pills at full price.
The boner pills actually work, because in addition to being harder, I get more frequent boners when I see sexy women. (It reminds me of when I was a teenager.) The women seem to take it as a compliment, because when I stop and talk to them, they look down and smile. Sexy girls in yoga pants are a real turn on!