That is where JP is in a bind. More LOI's do Nothing and the Chef PR was a disaster. He probably used that as a guage of sentiment - and saw it was a FLOP.
It will take very solid/tangible expansion news. Not promises but actual results.
Jill should be good for 2.7M and an investor or two who really wants a Giggles N' Hugs should be investing now because they will easily recoup some or all of the buildout portion when this goes from .018 to 6 cents. Big news like the cancelling of the rights offering along with expansion results would get us to 6 without question (overnight) and likely 10-12 cents IMO.
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