I believe there roll out is deliberately slow - hence the complaining. You have to manage the card issuance so you don't get swamped with new card holders trying out the service beyond the statistical long term averages they expect. For example, if they currently have 400K and add 200K; they have 600K members paying them $6 million/mth but, if everybody went to the movies twice that month to try out the experience, they would pay out 600K x $10 x 2 = $12 million - an immediate loss of $6 million in one month. Now assume they sign up 600K in one month making the total 1 million subscribers. That now means they take in $10 x 1 million for a cash inflow of $10 million. But if every newbie goes to the movie 2x first month for the experience, they pay out 1 million x 2 x $10 or $20 million. Leaving them out of pocket in one month $10 million by that very successful increment. Remember, I'm making my example simplistic but fast growth is a detriment without secure cash in the bank.
Second, I was in the prepaid card business about 10 years ago and I believe it costs the issuer (MoviePass) nearly $10 per card to Mastercard/Visa to activate a new members cards. So add another nearly $10 million of cash going out. If HMNY is staging their $25 million investment over several months - there is a high risk for an early cash squeeze that these guys don't want to face with an extremely successful launch. Holding back my purchased card for 2-4 weeks works in their cash flow favor and I, although impatient, will probably tolerate the delay because I like the MoviePass concept..
