Tuesday, October 17, 2017 4:33:20 PM
Recent news is surrounding a company called Movie Pass. Mitch Lowe is the CEO running MP and just joined the company in 2016. Mitch is the co founder of Netflex and CEO of Redbox both very successful companies. Recently MP rolled out a new subscription plan under Mitch Lowe's leadership for $9.95 you get a movie pass that allows you to watch one movie per day.
Crazy deal like this went viral and subscription shot up from 16000 to 400k in one month time. You can imagine how much more that will potentially grown in the next few month.
Now MP is a private company, however HMNY a data mining company bought 53% stake in MP which makes HMNY 53% owner. HMNY stock shot up to near 40$ per share from 2$!! But, it's fallen back down due to short sellers and negative talks about how the business is unsustainable.
Now, the catch with MP is that with the mobile app, they are able to collect data about how often you go to movie or what kind of film you watch most often. That kind of data is valuable to film makers. Also, with the App being so popular, MP is able to influence the viewer and drive customers to particular theaters threw promotion or advertisement.
Movie theaters would love to get on the train with MP because it helps them drive sales when more people are using the pass. MP pays the full ticket price, so the theaters have nothing to lose. This is going to disrupt the movie industry in a big way.
Now, in an interview MP was valued at 50 million with 16000 customer subscriptions when HMNY acquired the 51% percent and later increased to 53%. Now, in the last report MP sub went up 25x at 400k. So MP value basically shot up to 1.25 billion. Citron research wrote a hit piece saying MP is not worth a billion dollar and calling the business being unsustainable. Later Citron admitted they were covering their short position :)
Now with HMNY owning 53% of 1.25 billion value, it's about 630 million with 13 million shares out once the deal close with MP. So the potential value should be around 50$ per share. But as usual, people are skeptical at first and it's fallen down to about 18$ per share, but I personally see a huge upside with this. With in months MP value will shoot up even more because they can hardly satisfy the demand shipping out the movie passes.
So this could potentially be a chance to recover some loses on IPCI. But again as I said, there are always risk and only invest after you do your DD.
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