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Re: NewJerichoMan post# 3517

Tuesday, 10/17/2017 1:25:17 PM

Tuesday, October 17, 2017 1:25:17 PM

Post# of 11429
Let's put some fuzzy math to this presser.

We were given a $1,000 minimum threshold for Marley Mate when it launched. I think that was basically it's minimum threshold to maintain authorization.

New Age added 10,047 new doors in September via the Advantage Solution partnership presser. They are taking us on because the one-stop strategy works. They get access to our entire on-trend beverage portfolio in, well, one-stop.

Advantage has over 17K accounts. We entered 10K in September alone.

No guarantees they take all of our products into all of their accounts.

Let's call it $2,500 per account per annum. That's 2.5x the Mate product's projection so that's a conservative estimate.

Let's consider only the 10K doors for now, too. Again, conservative.

$2,500/yr * 10,000 doors = $25M/yr