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Re: I-Glow post# 47849

Saturday, 10/14/2017 4:40:49 PM

Saturday, October 14, 2017 4:40:49 PM

Post# of 49370
You missed the point Trendy TV is not "a YouTube channel or a public access channel" like you said it was.



Olleh TV - Trendy View On Demand

https://en.wikipedia.org/wiki/Olleh_TV



South Korean service provider KT has rolled out a new mobile shopping service that allows subscribers to search for and buy products that are related to content they are watching on its IPTV service, Olleh TV.

KT, which is the biggest provider of IPTV service, with 6.5 million subscribers at the end of 2015, also is South Korea’s biggest fixed-line phone and broadband operator.

The operator is leveraging the data it has been collecting from IPTV subscribers to offer the “Shopping Now” service, which allows users to “click and shop” using a remote control. Subscribers can browse a list of items related with certain content they are interested in, KT said. KT uses data like viewing history and subscriber inputs to recommend products for its users.

High-speed Internet, once South Korean wired network operators' best performing sector, has long been experiencing stagnation in sales. To overcome this, the operators introduced IPTV services (live channels, VoD) that take advantage of the broadband Internet networks in 2009.

They began with no more than a few dozen channels that offered not very impressive SD quality video content. But now KT, SK Broadband and LG U+ are offering 244, 211 and 175 channels (most of them in Full HD) respectively, and even UHD channels - four, five and one UHD channels, respectively - for the first time in the world since 2014.

When IPTV was first introduced, there was controversy on whether it should be seen as a complementary good or substitutional good of existing broadcasting services or cable TV services. But, now seven years later, it has become one of the fastest growing sectors in the telecommunication industry, with sales almost as high as the Internet sector, the biggest income source of wired network operators.


KT's TV service subscription

KT offers two types of TV services (or media services as referred by KT): IPTV (through the broadband Internet network) and satellite TV services. The subscription of the satellite TV service has stagnated, showing only 11% of growth from 2.05 million in Q4 2011 to 2.28 million in Q3 2016. However, IPTV has shown steady growth, by 125% from 3.07 million to 6.93 million during the same period of time, driving the sales growth in the operator's overall TV service.

KT has been taking the maximum advantage of being the nation's biggest broadband service provider, attracting more IPTV subscribers by offering discounts to existing Internet subscribers if they opt to bundle with IPTV. Of its 8.48 million Internet subscribers, 6.93 million (81.7%) are subscribing to IPTV service now, making it make less sense for Internet subscribers not to subscribe IPTV.

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