After the acquisition, which is expected to be closed soon, the Eqova leadership team will join Grey Cloak’s management. But Grey Cloak will operate Eqova as a wholly owned subsidiary.
This way Eqova can continue to expand its brand with practitioners and leaves Grey Cloak’s core business intact.
Eqova’s CEO, Patrick Stiles said: “I couldn’t be more excited about this acquisition. It will help expand in ways that simply weren’t possible before. And we’re very excited to be working with the Grey Cloak Management team. They are incredibly sharp executives who will add tremendous value to our vision.”