22nd Century Group Inc (XXII)

[Justfactsmam]

Right... you stated:

"I just finished watching the Hatsukami talk from the conference where she described the results of the Donny study. “Immediate” reduction of nicotine was more effective in helping people reduce their smoking, although “immediate” (unsurprisingly) was more difficult for smokers. She also thanked XXII at the end for providing the research cigs."

Will be used by...
1. Company: more effective in helping people reduce their smoking
2. BT: “immediate” (unsurprisingly) was more difficult for smokers. i.e they will smoke more to get nicotine fix, therefore ingesting more tars and carcinogens

...we will see what the market believes will prevail ... BT will have to come over to FDA side for XXII to have real traction.

"PEER" conclusions of study will be pivotal ... which side will they fall on?