Quarterly earnings should allow Frichtel and his staff to sell more gifted shares at a premium, now that they've all provided themselves some cozy cheap options. Those options will be exercised just in time for the release of earnings, which will spike volume, and allow them an exit strategy at a much higher valuation. (Basically the same thing they keep doing every time they get to Q3 each year.)
If you want to get in while the getting is good, and ride the wave to it's apex, buy now, and watch the price jump substantially by the beginning of November.
But caveat emptor - be prepared to sell quickly, because once volume cools, these shares will drop again. EPS is still in a hole, and profits have yet to be had. (-800% since inception.) This company is content to operate on margins that haven't been seen by any competitor in the cannabis industry.
Buy (CANN) now, and hold for no more than a month, then sell.
That's this guy's take. Any others?