XcelMobility Inc (XCLL)

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Companies are getting creative and gearing up.


Angelo Dalli of Lotto Hero quickly dismisses this notion, saying that Lottery is like a sleeping giant that will let its presence be felt given the right opportunity at the right time.

“I think we should expect more innovation, and also, we are coming out with new products. I think lottery is like a sleeping giant,” Dalli said “On land base it is huge, [but] on online, [it’s] less so but I think we are going to do our best to make sure it becomes one of the most popular and have its right place between casinos and sportsbooks, poker. I do think, within two years, you will see all different types.”

To ensure the longevity of the lottery industry, Angelo Dalli of Lotto Hero said operators should come up with ways to make the offering more exciting to players. Most players, according to Dalli, are now turning to the internet to gamble.

“We’ve been innovating in different space, in casinos, and sports betting. We’ve been thinking about our continued success in launching land-based lotteries, together with our partners, and try to find the best way to innovate lottery to make it exciting for online players,” Dalli said. “So we try to make it rather to appear to operators to provide a good retention and acquisition to players.”

Lotto Hero, for example, has developed products that are timely and relevant to tech-savvy players who spend most of their time using their mobile phones to gamble. It also sits between the casino slots and the sportsbooks and, at the same time, appeals to players who wants something quick return.