Celsius Holdings Inc (CELH)

[Altitrade Partners]

NASDAQ Reports That Celsius Holdings, Inc. (CELH) Short Interest Climbs Another 41%, On Top Of The Previous Increase of 89% In The Prior Two-Week Reporting Period

Shares of Celsius Holdings, Inc. (CELH) seem to be drawing attention these days from short sellers who have driven the level of short interest as reported by NASDAQ to levels not seen since October 15, 2007.

In the latest period ending September 15, 2017, there were 350,568 shares that were reportedly sold short compared to 248,455 shares in the prior period. That is an increase of just over 41%.

This follows an increase of over 89% which was seen during the previous two-week reporting period.

Shares of CELH have now seen short interest rise some 223% since June 30, 2017, when the price of CELH shares stood at $4.25.

The last time short interest levels were this high was on October 15, 2007, when the number of shares short was at 345,469.

The all-time record for the number of shares short in CELH was for the reporting period ending July 25, 2007 when the number was 609,2341 shares.

The valuation thesis which we have presented, shows that shares of Celsius Holdings, Inc. are selling at extremely high levels based on most fundamental metrics.

The company's valuation (on a fully-diluted basis) is approximately $335 million at yesterday's closing price of $5.73.

Putting an industry average 4X revenue number on the shares would require that CELH sales exceed $83 million for FY2017. They are currently at roughly $16 million for the first half of FY2017.

We believe that there's a lot of room for the share price to fall from here. It appears that a fair number of investors agree with that assessment.