KonaRed Corp. (KRED)

[namtae]

The earnings call promise they broke isnt the reason, but its an indication about integrity and trustworthiness. Not even a note of explanation was worth their time.

That aside, this was my feeling a week or so ago

If you examine KREDs financial statements, I believe the problem is clear.

Its cash flow!!

It appears theyve mismanaged cash flow. They have a working capital deficit of almost $200k but it may be worse than that because of their $913k in current assets, over $500k is tied up in inventory and another $264k in A/R

An additional point is over $400k of the $500k in inventory is finsihed goods. So the question is, what portion of inventory consists of marketable product like Cold Brew. Hopefully thats what it is and they can move it and start collecting more effciently on their A/R

If the inventory is something less, then KRED may be experiencing a critical cash flow squeeze

In either case, Id expect a not too friendly funding to occur shortly and that may be one reason KRED shares have been getting clobbered.

Growth is good but if its not managed properly, can knock a company out of business. Too bad there wasnt the promised earnings call so we could find out... or maybe thats the reason they didnt have one