Decision Diagnostics Corp (DECN)

[scoop9]

What a thud.

Based on today's market reaction,There's apparently nothing in that PR of significance.

But is that really that surprising?

I think when your first launch has been such a dud,it's hard to take news of a second with any level of seriousness.

Unfortunately,limited resources are now being spread over two launches,with the first still in it's nascent stage.

Which from a Business standpoint make absolutely no sense.

The "weight" of the first launch is still being felt,and the stress on DECN fiscal structure is causing huge losses.

An assessment of that alone should have nixed any new product launches.

Also,If you've been involved with successful launches before you'd know launch PRs include some type of Distributor and Target Market specific analysis be included in the announcement. Something that would indicate "Pre-Market launch acceptance Testing" had indicated a strong reception and that market penetration could achieve certain levels.

Yet....Nada from DECN.

Why would someone invest in a Company that hasn't done that kind of homework?

There's no basis provided for why this launch will be successful.

Those that claim this is good news have NOTHING to base that statement on other than their hoping and praying this helps the share price.

Unfortunately for them the real world works differently than that.



Scoop