Like I said in my first Fitbit posts two+ years ago, soon they'll be giving away these trackers as favors at kids' birthday parties. R&D demands are soaring while prices plummet... a textbook example of naive investors overlooking the effects of competition. FIT has had at least 20 formidable competitors since the day they went public. FITbit has no moat.
"Xiaomi has beaten out Apple and Fitbit for a second straight quarter as the most popular maker of wearable devices in the world, thanks to its ability to offer multiple functions for a much lower price, according to a report released on Thursday."
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