Michael Hill, Chief Executive Officer of Lux, said, "We aggregate, organize, and monetize the Internet and terrestrial radio broadcasting sector. We generate increased advertising rates and opportunities by utilizing our UniversalPlayer™ patent pending technology. By aggregating a worldwide audience within this industry we are creating enormous value for the world's leading brands and advertisers. Providing advertisers the ability to reach their acquisition target through multiple user devices is a powerful capability. The digital ad rates we generate have never before been seen within the radio broadcasting sector."
LOS ANGELES, CA--(Marketwire - Sep 7, 2012) - Lux Digital Pictures, Inc. ("Lux") (OTCQB: LUXD) announced today the acquisition of RadioLoyalty, Inc. ("RadioLoyalty"), a leading provider of Internet and mobile advertising monetization solutions for Internet and terrestrial radio broadcasters. The transaction closed on August 31, 2012.
