As of August 31, 2012, Lux Digital Pictures, Inc. was acquired by RadioLoyalty, Inc., in a reverse merger transaction. Lux Digital Pictures, Inc. engages in the development, production, marketing, and distribution of digital films. The company intends to market its motion picture product and distribution businesses under various brands, including Lux Digital Pictures, Midnight Movies, New Broadway Cinema, and Short Screams. It also intends to develop its brand Midnight Movies brand as a specialty theatrical distributor that provides multi-market releases for some of its own products and film products acquired from third parties. The company’s Short Screams brand would be an online Web portal that streams and broadcasts independently produced short horror, suspense, and fantasy films; and New Broadway Cinema brand would produce and distribute film adaptations of established theatrical stage productions using its proprietary DigiTheater production process. Lux Digital Pictures, Inc. was founded in 2008 and is based in Los Angeles, California.
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