I think we just have to be patient and wait for press releases and filings. Henson has been very successful over the past decade bringing other specialty beverage products to market and generating tens of $millions in retail sales through online merchants like Amazon, as well as all the major chain retailers and grocers such as Walmart, Target, CVS, Walgreen's, Kroger, Safeway, Toys-R-Us, etc.
Since the first Matchaah Shots products were sold in late May or early June, it makes sense that Amazon would be the logical online retailer for the initial launch. It only takes a matter of days to launch a new product on Amazon. It is much different getting a new product into the pipeline and onto the shelves with the major retail chains... even if Henson has already made deals with them... which we do not know at this point.
It takes months for the large retail chains to factor a new product into their plans and find shelf space for that product. Usually it means the new product bumps an older product off the shelves, since the shelves are already full. It seems logical that this lengthy pipeline process may may delay Matchaah products from appearing in the major chains until fall or winter of 2017... assuming Henson has such deals inked already.
The 06/30 filings showed Henson had over $400,000 in product manufactured and on hand... along with over $100,000 in cash. Not bad for the second month of a fledgling new company. I have no idea how he is planning to fund the growth of Matchaah, but this is not his first rodeo with specialty niche beverage products, so I am somewhat confident that he likely has a plan in place to adequately grow the Matchaah brand, fund the manufacture of the Matchaah product line, and utilize his extensive experience and contacts in this market to bring these products to market through all the big boys... like Walmart, Target, etc.
The Matchaah website indicates five new Matchaah products will be introduced in 2017. I am intrigued by what I see thus far, and am more than cautiously optimistic that Henson has a plan in place to make this company successful. Only time will tell. For now... PATIENCE.
I lose more times than I win... but sometimes I win BIG!
