Matchaah Holdings Inc. (MCHA)

[HiJamie]

So... Who is Paul Henson, CEO of Matchaah Holdings Inc?? (MCHA)

... and why am I so BULLISH on Henson making a successful company of MATCHAAH?

Let's find out. I ran a few quick Google and BING searches on Paul Henson. Here's what I found... no hype... just published information.

Henson has over 2 decades of executive level experience in international marketing and distribution of consumer products and beverage products. Henson has generated tens of $millions in retail sales through international online retailers such as Amazon and eBay, as well as through major retail and grocery chains such as Walmart, Target, Toys R Us, Walgreens, CVS, Safeway, Kroger, and thousands of other grocery and retail stores across the United States, Canada, and abroad.

LinkedIn Profile: https://www.linkedin.com/in/paul-henson-28054138/

Paul Henson

Dynamic and Visionary Consumer Products Business Innovator, Builder, and Leader
Matchaah, Inc. Greater Minneapolis-St. Paul Area

Position: Vice President of Marketing - Magic Straws
Company Name: Milk Magic - Magic Straws - Milk Flavoring Straws
Dates Employed: Dec 2008 – 2017
Location: World Wide

"(I) Successfully developed a milk flavoring straw business that made milk flavoring straws a household product, primarily for families with children ages 3 to 9, selling tens of millions of milk straws annually in retailers such as Walmart, Target and major grocery and specialty chains throughout the United States, Canada and abroad, in which in I remain a stakeholder in the company that supplies them."

Milk Magic Magic Straws website: http://milkmagic.magicstraws.com/

As a Principal Owner and Vice President of Marketing, Henson developed and launched Magic Straws.

Magic Milk Straws Brings the Got Milk? ® Campaign to Life as a Brand


MINNEAPOLIS, MN (VOCUS) SEPTEMBER 29, 2010

Since launching earlier this year, Got Milk? ® Magic Milk Straws have become a vital solution for moms all over the U.S. who are seeking a flavorful and healthy way for their children to get the essential nutrients they need from milk. The popularity of the official Got Milk? ® product has aided in transforming the iconic ad campaign into a full-fledged brand.

Selling out in Target, Walgreens and CVS stores all over the U.S., Magic Milk Straws have filled the void between flavor and nutrition for kids who need the benefits of milk without the gluten, sugar, additives and fat of other milk flavoring products on the market.

“The marriage of Magic Milk Straws and the Got Milk? ® campaign further supports the fact that Got Milk? ® is a powerful brand, not just a campaign,” says Paul Henson, FMMI’s vice president of marketing. “We're so happy to provide the nutritional answer moms have been looking for alongside the brand.”
Parents, dietitians and physicians nationwide have contacted FMMI, the straws’ Minneapolis-based licensee and distributor, with testimonials and praise for helping change the way their children view -- and taste -- nutrition.

Ironically, Got Milk? ® Magic Milk Straws, which are lactose free, have also found a market among children with milk allergies. The straws can be used to flavor any nutritious milk beverage, including soy and almond milk. Together with Got Milk? ®, FMMI has helped extend the brand into broader markets.
In response to the product’s popularity, FMMI recently announced Magic Milk Straws will expand into thousands more retailers early next year, and will add new flavors, promotions and package sizes to its lineup of products.

About Got Milk? ® Magic Milk Straws

Magic Milk Straws transform plain milk into a healthy and delicious treat that helps kids get the essential nutrients they need every day. Current Magic Milk Straws flavors include Cocoa, Strawberry, Vanilla and Cookies & Cream. The flavored milk straws are all-natural, low in sugar, and are lactose and gluten free.
A brand new website for Got Milk? ® Magic Milk Straws was designed, built and launched by Internet Exposure, a Minneapolis web development agency. Magic Milk Straws is currently running a “Name The Cow” contest on its website. The lucky winner will receive a year’s supply of the product.

About FMMI

FMMI is a Minneapolis-based marketing and distribution company that has been a credible pipeline to the retail trade for big brand licensees and licensors for nearly 15 years. FMMI’s expertise in brand management, marketing and distribution of youth brands, such as Disney, Marvel and Nickelodeon, has made it a leader in trend merchandise.

LINK: http://www.prweb.com/releases/brand-license-minneapolis/got-milk-brand/prweb4583124.htm





Magic Straws slurp up growth, adds new Dippin' Dot products

Jun 21, 2013, 1:54pm CDT

Magic Straws, a three-year-old Bloomington-based maker of drinking straws that flavor milk, has launched two new products in conjunction with the Dippin' Dots brand, expanding on its wildly successful initial products.

Last year the company did more than $20 million in sales, twice its volume in 2011, according to Paul Hensen, one of the three principals at the company.

The company's first roll out, which started in 2010, was marketed under the brand "Got Milk?" Those straws come in 11 flavors, including Banana Cream, Chocolate, Vanilla Milkshake, Chocolate Candy Cane, Cinnamon Roll, and Strawberry.

Now Magic Straws has launched s'mores and birthday cake flavors under the Dippin' Dots brand.

They don't contain high fructose corn syrup, lactose, fat, cholesterol, preservatives, gluten or other allergens and have only 17 calories, 0 grams of fat and 4 grams of sugar per serving

The straws are sold at Walmart, Target, Safeway and Kroger grocery stores nationwide. They're also available in convenience stores such as Holiday in the Twin Cities.

Hensen said the company has not had any outside investors so far, but that might change soon in order to help launch some other products. The company outsources manufacturing to a company in Europe, but it's making plans to move at least some of its manufacturing to the U.S.

"We've got some new technology, and once that's done we'll be looking at potentially partnering up with a financial company to do some larger marketing and larger expansion of programs," Hensen said.

Hensen said he got the idea for magic straws in about 2004 when he saw the technology demonstrated at a trade show overseas. He and his partners, Chief Financial Officer Jon Tollefson and Vice President of Sales Jeff Willox acquired the intellectual property and decided to bring the products to market.

The trio have been distributors of other company's products before, with an emphasis on products for kids. They're also working on a line of new natural lip balms called Affordable Naturals that sold out of a test run in about 6,000 Walgreen's stores last year.

For now the company's focus is to build the Magic Straw's business. Hensen was in Las Vegas this week at an international product licensing convention, drumming up future partnerships.

"We've got a five year plan for Magic Straws, and we've got a big plan for next year. I'm out here putting some of those deals together now," Hensen said.

LINK: https://www.bizjournals.com/twincities/news/2013/06/21/magic-straws-slurping-up-growth.html



There a dozens of additional articles online related to Paul Henson and his various successful marketing and distribution ventures. One must only take a few minutes to find and read them.