Matchaah Holdings Inc. (MCHA)

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Investments in the Matcha Tea Market Rises as its Popularity Grows


It is no longer coffee or tea to get refreshment from exhausting work, or drinking green tea for sake of weight loss. There is a beverage originated in Japan that has been preferred and been replaced for aforementioned purposes. Matcha tea is making its way as a healthy and refreshing beverage. A cup of matcha, a ceremonial Japanese tea is believed to be equivalent to 10 cups of brewed green tea. Though it takes some time to get used to its taste, it has a growing fan base across the world. Sunita Roy Chowdhary, chief dietitian, BLK Super Speciality Hospital, Delhi, said, “Matcha tea is considered better than green tea in all respects because of its higher antioxidant levels, chlorophyll and other amino acids.”

The market for matcha tea in the U.S. has experienced an upsurge from past three years and there are no signs of slowing down. People across the country are getting attracted toward this beverage such that the rapper Drake has invested in this industry. He has invested in Matcha Bar eying the opportunities for growth owing to rise in consumer demand. Matcha lattes are sold at cafes of MatchaBar across Los Angeles and New York. Moreover, it also sells other drinks through retailers such as Whole Foods. “Max and I are thrilled around Drake’s involvement,” said one of the founders. “Inspired by his hustle, MatchaBar is innovating the energy space, pushing the energy category forward with a product that suits the needs of the millennial consumer.”

According to Food Navigator, sales of matcha tea have marked a resounding uptick over expectations through the growth at a double digit rate over past few years. Furthermore, it has sold majorly in bottles as a ready-to-drink product. Along with its usefulness in diabetics and improving memory & mood, its applications are beyond a beverage for humans. According to some of the reports, its use is not limited to just as a human food. It has been used as dog chow too.

Leading companies in the matcha tea market are exploring potential markets and going public owing to growing popularity among masses as a functional and nutritional beverage. Matchaah, Inc., an entirely owned subsidiary of Matchaah Holdings has announced that it has gone public. Matchaah has become a publicly traded company, trading on the OTC market under the ticker symbol “MCHA”. Moreover, the company is launching its second product in August 2017, named an Instant Latte. The company is endeavoring to reinvent the experience through introduction of multiple flavors and convenient formats that do not involve traditional preparation or whisking. Moreover, it plans to launch more ready-to-mix and ready-to-drink matcha beverages at retailers, restaurants, and coffee shops across the nation in 2017 and 2018.

In its recent report on the global matcha tea market, Big Market Research highlights market scenario in various countries across the world and explores leading market players. Key segments are analyzed for the historic period, 2012–2017 and the forecast period, 2017–2022 to help market players determine dominating segments and opportunities for growth.

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