I don't know what good Jillian's tweets would serve, to be honest.
There are only two restaurants right now and both appear to have reached peak capacity, which in theory should also mean peak sales.
If/when we get more locations, then her tweets would create new exposure. Ideally, she would make appearances at the various grand openings around the nation.
But where Jillian's real value comes in will be at a much later date, presuming that Giggles doesn't go bankrupt before then (which unfortunately is a very real possibility if you look at the 10Q numbers and if they continue to delay in raising cash or branching out with franchise rights).
Her value will come with regard to the frozen food line. The average consumer in Nebraska that might not have a Giggles n Hugs within 1500 miles and has never heard of the company isn't going to be interested in the food -- there are undoubtedly other, organic frozen brands in the freezer section. But, slap Jillian's face on the box and suddenly you've gained instant credibility as people recognize her name and face with being healthy. And that gives Giggles a leg up over the competition.
So, I like the Jillian addition, but I don't expect to see much of her from a value-add standpoint until a little later down the line.
