Edit It's funny this article popped up. I sent an email to POW!, today, asking about revenue derived from these types of action figures, that are licensed through Stan Lee's company Stan Lee Collectibles. POW! Entertainment is supposed to own Stan Lee's likeness, so these types of things should be licensed through POW!.
I also asked about revenue from Stan's daughter selling Stan Lee T-shirts and Marvel-Disney using Stan Lee's likeness in animated features.
It seems that this should be generating a substantial amount of revenue for POW!.
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