Gotta break a few eggs to make an omelette, right? There's a reason 97% of beverage products never reach the $20M plateau, i.e., high failure rate. It's a tough business.
But they aren't why we're here. They're important but they're also filler to make the platform humm.
But this is gonna fly or die based on our medical-based products. 6 new product launches in 2017. Their reception will be key.
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