Blue Apron Holdings Inc (APRN)

[Dickmo]

Looking to break $7 in the AM? In Canadian dollars, maybe.

Amazon is not the problem. Yet. This company has much more fundamental problems. Its large competitors are also losing money. There are no barriers to entry in this business, and even more serious, this business model does not work on a national level. It barely works on a local level for many market participants. Add in the huge costs of establishing regional hubs, the protein limitations imposed by price, and decreasing LTV's as the company advertising attracts less dedicated users, and this business is break-even at best. Why invest in a business with a break-even ceiling?

Going lower. Give it time.