Meta Platforms Inc (META)

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Facebook Will Let Brands Target Ads To People Who RSVPed To Their Pages’ Events

http://dtn.fm/aWE8k

Advertisers will be able to create Custom Audiences of people who responded to an individual event created by a brand’s Facebook Page or all events.

Facebook plans to let brands target ads to people who RSVPed to events posted by a brand’s Page. A Facebook spokesperson confirmed the company’s plan after Moshe Isaacian provided screen shots of the new ad-targeting option in testing.

The event-based targeting will be a new option within Facebook’s Custom Audiences ad-targeting product, which originated as a way for brands to convert their existing customer bases into an audience to target on Facebook and has expanded to doing the same for brands’ followings on Facebook and Instagram.

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