Because nothing positive ever comes from "good" PR. I am one of the idiots who bought two years ago and didn't get out soon enough. So I've been stuck, hoping at some point the stock will go up enough I can start to get out. Right now I have a big bag of nothing. I learned a really hard lesson that doing all the homework, research and evaluation doesn't payoff if management doesn't know or care what they're doing. This "phenomenal" World Ventures partnership has been out there for almost two years with nothing but a big presentation at their show and tell conventions.