Sunday, July 30, 2017 11:44:09 AM
PLSB Security Details http://www.otcmarkets.com/stock/PLSB/ Share Structure
Market Value :: $404,053 a/o Jul 28, 2017
Authorized Shares 5,000,000,000 a/o June 19th, 2017
Outstanding Shares 252,533,022 a/o May 04, 2017
Float 147,937,360 a/o Mar 31, 2017
52wk Range 0.0013 - 0.14
Average Vol (30d) 11,732,359
http://www.buypulsedirect.com/ About::
Pulse Beverage Corporation ("Pulse") (publicly traded OTCQB: PLSB) is an emerging beverage company that offers Natural Cabana® Lemonade/Limeade in 7 great tasting, low-calorie flavors and Natural Cabana® Coconut Water in pineapple and natural flavors. With Pulse's revamped business model, utilizing warehouse direct and key accounts, Pulse directly teams up with major retailers like Walmart, Albertsons/Safeway, Kroger, Stater Bros, Food Max, Houchens, Kmart, 7-Eleven, United C-stores, Weis Markets, King Kullen, Dierbergs Markets, Hy-Vee Supermarket, WinCo Foods, Price Less Markets, Gristede's Foods, Toot n Totem and Travel America. Consumers easily find Pulse's prominently displayed products thereby increasing revenue and earnings for shareholders of Pulse. For more information, please visit: www.pulsebeverage.com or email info@pulsebeverage.com.
Few DD posts compilation that I believe offer good insight and perspective on the company current stand and future potential:
3) Dilution history:
https://investorshub.advfn.com/boards/read_msg.aspx?message_id=131891303
4) The imposed contingency of AS increase:
about the AS increase on PLSB... it was time for the co to do an AS increase as they haven't had no SS changes since incorporation in 2011.. but they just didn't know any better and they went from zero to hero.. that fact alone SCARED lot of people.. as you see the trading chart since news hit the wire.. vol tho stayed low.. so it means not lots of shares hit the wires tho.. just panic and scares tactics used by shorts to bring the pps down here.. let's give them a welcomed thx..
AS doesn't mean OS
OS is relevant to trading and all aspects of tech ratio's calculations..
A more in debt look with arguments, please read:
https://investorshub.advfn.com/boards/read_msg.aspx?message_id=133236732
another good read IMO::
https://investorshub.advfn.com/boards/read_msg.aspx?message_id=131891303
5) Coconut water market: Key market research
"Technavio has added a new market research report on the global coconut water market to its food and beverage portfolio. The coconut water market is expected to generate revenue worth US $4 billion between 2015 and 2019, thanks to the increasing sales of natural drinks among health-conscious consumers."
a) https://www.technavio.com/pressrelease/global-coconut-water-market-to-grow-at-a-high-cagr-of-more-than-25-by-2019-says
6) Natural Cabana & Competition:
Competitive landscape and key vendors
The key vendors in the market are –
PepsiCo
Coca-Cola
Vita Coco
Other vendors in the market include Amy & Brian Naturals, Bai, Blue Monkey Waters, Bush Farm Trading, C-Coconut Water, C20 Pure Coconut Water, CHI Coconut Water, Coco Libre, CocoJal, Ducoco, Edward & Sons, FOCO, GNC, Green Coco, H2COCO, Harmless Harvest, INVO Coconut Water, ITI Tropicals, Frolic Foods, Jax Coco, Naked Juice, Nudie, Organic Avenue, Pulse Beverage, Pure Brazilian Coconut Water, Purity Organic, Raw C, Taste Nirvana, Temple Lifestyle, Thai Agri Foods, Whole Foods, Zola, and Coco Zumi.
The sweetened coconut water segment dominated the market during 2014. However, this research report predicts the unsweetened segment to witness the fastest growth at a rate of 22 % during the forecast period. As consumers prefer natural products with low sugar content, the unsweetened coconut water market is expected to observe increased sales.
b) https://www.technavio.com/report/coconut-water-market?utm_source=T2&utm_medium=TNSite&utm_campaign=Media
Pulse Introduces '100 Percent Natural' Cabana(R) Coconut Water
in 2014, 60 cal/serving, real juice not from concentrate:
https://finance.yahoo.com/news/pulse-introduces-100-percent-natural-133000999.html
7) CABANA ONLINE Product catalog entries with Links $ Pictures:
https://investorshub.advfn.com/boards/read_msg.aspx?message_id=133411873
All News to date posted by company
Press Releases::
http://ir.pulsebeverage.com/press-releases
By Year:2017, 2016, 2015, 2014, 2013, 2012, 2011
8K filed
Most recent Investor Presentation: April 2017
http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=12033244
&& Full PDF Investors Presentation filed early in 2017:
http://content.equisolve.net/pulsebeverage/media/afb96138ba0691c1079134d7a211c8b1.pdf
Key financial metrics pic insert:
Highlights:
Rev no expressed in Millions
No of retail accounts on books =25,000
All metrics are improving to date
Regional and national listings shows consistent growth::
Pulse has secured listings with regional and national grocery and convenience chain stores such as Walmart, Albertsons, Kmart, Circle K, Food City, Whole Foods, HEB, Save Mart, Walgreens, Kroger, Price Chopper, 7-Eleven, Winco Foods, HyVee, Fred Myers, United Grocers, RaceTrac Petroleum, Hannaford and others.
Additionally, during the last few months Pulse has received approved listings at nationally recognized chain stores to carry its Natural Cabana™ Lemonade, Limeade and Coconut Water in more than 2,500 stores such as: Independent 7-11’s, E-Z Mart, ShopRite, Town Pump, Fresh n Easy, Market Basket, Wagmans, Target, GNC Livewell, Rutters, Sobeys, and expansions of Albertsons and Fred Meyers.
Pulse secures nationwide listing in Walmart since 2015
Pulse is authorized to sell into individual Walmart stores with manager approval. To date Pulse has been approved in more than 340 Walmart stores to date and in 2015 has received approval for a nationwide listing.
More than 80% of its distributors are Class “A” Distributors and include such majors as Independent, Coca-Cola, Pepsi, Dr. Pepper Snapple Group (7-Up), Anheuser-Busch and MillerCoors. Pulse and its distributors have obtained more than 25,000 listings for Natural Cabana™.
PLUSE’S PERFORMANCE COMPARED TO OTHER BEVERAGE COMPANIES
Successful beverage companies, on average, take 7 to 8 years to become operationally cash flow positive and approximately the same time to reach the threshold of 1 million cases of annual product sales.
It is at this point they garner the interest of major beverage companies.
taken from an 2015 article: http://microcapmarketplace.com/2014/12/29/pulse-beverage-birth-of-a-monster/
*** When you have news like PLSB.. growing and getting better and better with each and every public release... while the markets completely ignore it and the PPS gets COILED DOWN like PLSB is.. one should know you have a "Monster" in the making.. figuratively and literarily.. ;)
Jul 25, 2017 Pulse Beverage Adds National Distribution Coverage With KeHE Distributors for Their Pulse Natural Cabana® Lemonades, Limeades and Coconut Water Products
https://www.otcmarkets.com/stock/PLSB/news/Pulse-Beverage-Adds-National-Distribution-Coverage-With-KeHE-Distributors-for-Their-Pulse-Natural-Cabana-reg--Lemonades--Limeades-and-Coconut-Water-Products?id=165406&b=y
Jun 12, 2017 Pulse Beverage Adds Regional Distribution Coverage With Affiliated Foods Inc. for Their Pulse Natural Cabana® Coconut Water Products
https://www.otcmarkets.com/stock/PLSB/news/Pulse-Beverage-Adds-Regional-Distribution-Coverage-With-Affiliated-Foods-Inc--for-Their-Pulse-Natural-Cabana-reg--Coconut-Water-Products?id=161665&b=y
May 22, 2017 Pulse Beverage Released Its Quarterly Report for the Period Ended March 31, 2017 and Reports That Its Adjusted Net Operating Loss Narrowed by $55,872 an Improvement of 15.0% Over the Previous Years Comparable Period
https://www.otcmarkets.com/stock/PLSB/news/Pulse-Beverage-Released-Its-Quarterly-Report-for-the-Period-Ended-March-31--2017-and-Reports-That-Its-Adjusted-Net-Operating-Loss-Narrowed-by--55-872-an-Improvement-of-15-0--Over-the-Previous-Years-Comparable-Period?id=159712&b=y
May 15, 2017 Pulse Beverage Announces That TravelCenters of America, LLC Operator of the TA® and Petro Stopping Centers® Brands, Will Now Begin Stocking Our Natural Cabana® Beverages
https://www.otcmarkets.com/stock/PLSB/news/Pulse-Beverage-Announces-That-TravelCenters-of-America--LLC-Operator-of-the-TA-reg--and-Petro-Stopping-Centers-reg--Brands--Will-Now-Begin-Stocking-Our-Natural-Cabana-reg--Beverages?id=158967&b=y
Apr 26, 2017 Pulse Beverage Signs Three Additional Successful Regional Beverage Distributors to Bring Their Natural Cabana® Branded Coconut Water, Lemonades and Limeades Beverages to Thirsty Consumers in Alaska, Wisconsin and New York https://www.otcmarkets.com/stock/PLSB/news/Pulse-Beverage-Signs-Three-Additional-Successful-Regional-Beverage-Distributors-to-Bring-Their-Natural-Cabana-reg--Branded-Coconut-Water--Lemonades-and-Limeades-Beverages-to-Thirsty-Consumers-in-Alaska--Wisconsin-and-New-York?id=157025&b=y
Apr 19, 2017 Pulse Beverage Released Its Annual Report for Year Ended December 31, 2016 and Reports That Its Adjusted Net Operating Loss Narrowed by $920,660 an Improvement of 37.5% Over the Previous Year https://www.otcmarkets.com/stock/PLSB/news/Pulse-Beverage-Released-Its-Annual-Report-for-Year-Ended-December-31--2016-and-Reports-That-Its-Adjusted-Net-Operating-Loss-Narrowed-by--920-660-an-Improvement-of-37-5--Over-the-Previous-Year?id=156308&b=y
Apr 11, 2017 Pulse Beverage Secures Additional Capital to Expand Product Shipments to Meet Exploding Demand of its Trademark Natural Cabana Coconut Water and its Newly Introduced 16.9oz European Designed Bottles for its Lemonades and Limeades https://www.otcmarkets.com/stock/PLSB/news/Pulse-Beverage-Secures-Additional-Capital-to-Expand-Product-Shipments-to-Meet-Exploding-Demand-of-its-Trademark-Natural-Cabana-Coconut-Water-and-its-Newly-Introduced-16-9oz-European-Designed-Bottles-for-its-Lemonades-and-Limeades?id=155671&b=y
Mar 7, 2017 Pulse Beverage Announces That Orders Have Nearly Tripled Month Over Month https://www.otcmarkets.com/stock/PLSB/news/Pulse-Beverage-Announces-That-Orders-Have-Nearly-Tripled-Month-Over-Month?id=152753&b=y
Feb 20, 2017 Flash Foods, a Division of CST Brands, Now Offering Natural Cabana(R) Coconut Water in 167 Convenience Stores in Georgia and Northern Florida
https://www.otcmarkets.com/stock/PLSB/news/Flash-Foods--a-Division-of-CST-Brands--Now-Offering-Natural-Cabana-R--Coconut-Water-in-167-Convenience-Stores-in-Georgia-and-Northern-Florida?id=151530&b=y
Feb 2, 2017 Pulse Beverage Secures Capital to Accelerate New Product Shipments of Its Trademark Cabana Coconut Water
https://www.otcmarkets.com/stock/PLSB/news/Pulse-Beverage-Secures-Capital-to-Accelerate-New-Product-Shipments-of-Its-Trademark-Cabana-Coconut-Water?id=150323&b=y
That's the result of a fast growth operation that WAS is the process of overhead reduction, pay off debt, and coming to full bloom::
* We introduced Natural Cabana® Lemonade in 2012 and since then we have added limeades and
coconut waters to our brand in 2014 and a control brand called “Citrus Tree” Lemonade in 2016.
• We are led by a team of beverage industry veterans with significant branding, operations and
distribution experience including being instrumental in the growth of Clearly Canadian from
start-up to a $178 million revenue company
• During the first half of 2016 we made a strategic decision to move from a direct store delivery
distribution system (“DSD”) to a hybrid system of 75 of our strongest Class “A” DSDs and 20
wholesalers, concentrating placements into high volume cold box sets. We eliminated a number
of weaker, non-performing DSDs in certain geographical areas in order to move our distribution
to a hybrid DSD and warehouse direct to wholesaler system. This decision was made to reduce
overhead associated with the effort to manage a direct store delivery distribution system.
• We utilize well-known distributors such as: Sysco, The Sygma Network, United Natural Foods Inc.
and distributors for Anheuser Busch, Miller Coors, Pepsi, RC/7-Up and Cadbury Schweppes. (let's add TA - Affiliated Foods - Kehe, Mahanska to that list )
• We have product placements in notable regional and national grocery and convenience chain
stores such as: Albertsons/Tom Thumb/Safeway, Walmart, Kroger/Fred Meyer, Kmart, Circle K,
Walgreens, Wegmans, 7-Eleven, Whole Foods, H-E-B, Hy-Vee, Save Mart, ShopRite,
Hannaford, Food City, Raley's Supermarkets, Price Chopper Supermarkets, WinCo Foods, King
Soopers, King Kullen, Weis Markets, Acme Markets, and Smashburgers, (many other found online and in field not being MENTIONED here yet)
enjoy,
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