I really have no clue, seems like what they are doing in the cannabis industry is pretty unique so there isn't much to compare it too. I did some initial DD on this but I never really got that deep into it, just mainly been following the trading action itself.
I have followed since the initial trading began, they let a few shares go early on, pre-forward split, which I thought was pretty cool, many/most companies don't, so only the insiders benefit from the f/s. They also started the trading at, what I thought was a fair price. I figured those earliest investors would probably make out quite well... and they have... it's just taken a bit longer then I expected.