Matchaah Holdings Inc. (MCHA)

[HiJamie]

Another article about Paul Henson - CEO Matchaah Holdings

http://www.bonappetit.com/entertaining-style/trends-news/article/history-of-the-straw

It's What's Inside That Counts

Other straw innovators have focused not on the shape of the straw but what goes inside it. The Magic Straw, launched in 2010, contains "flavor beads" that dissolve as liquid passes through, creating a chocolate, strawberry, or even banana-cream-flavored drink (milk is the suggested liquid). It's actually a modern spin on one of the earlier novelty straws, the Flav-R Straw, which was sold in the 1950s and contained a filter that flavored milk as it passed through.

"They just really weren't able to get the product to work very well," says Paul Henson, the CEO of Diversified Flavor, which oversees the manufacturing of Got Milk?-branded flavored Milk Straws (the original Magic Straw lineup is currently splitting into the Got Milk? straws and a separate line of Milk Magic flavored straws). "But everybody loved the concept. So starting back in the 1950s, somebody knew that if you could put flavor in a straw, kids would probably enjoy it."

Next up, according to Henson, is a focus on making the straws more functional and appealing to parents, with the addition of things like multivitamins.