The Opportunity
Unlike the numerous .com wine sites and Apps that target retail wine enthusiasts looking to purchase wine, VinCompass® addresses the unmet need to uniquely pair taste and budget. With mobile devices now enabling 100’s of millions of consumers to instantly fulfill their interests in music, sports, news and reading, VinCompass® is poised to become the mobile app-enabled cloud service for consumers to discover, archive, socialize and acquire curated wines thus creating new opportunities to monetize the fast growing $1B$+/month e-wine marketplace.
For vineyards, it can be difficult and expensive to reach would-be customers. Unlike wine superstores who fail to connect boutique growers with the palate of discriminating drinkers, VinCompass® employs a unique, patent-pending “VinPrint”® to create a digital blue print of an individual’s’ wine preferences and then match those preferences with an inventory of more than 1 million wines and the wine lists of more than 10,000 restaurants. VinCompass® creates a personalized one-to-one relationship with life-long customers that growers otherwise would not otherwise be able to establish and cultivate to scale.
For wine lovers, the rise of such unprecedented access may result in too many choices; Restaurant lists can seem like a set of encyclopedias with too many different value options. Regardless of wine knowledge, choosing wine can be intimidating or time consuming. The VinCompass® mobile app quickly presents a list of nearby restaurants, whose wine lists they can peruse before even walking in the door. Before the sommelier hands over the wine list, VinCompass® will help select the ideal bottle based on wine tastes, budget and food preferences.
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Our Brand and Products
App – VinCompass in the apple iTunes and Google Play
Web Site – eComm portal for Wine
Business Model
Both recurring and on-demand revenue in Wine eComm
? Recurring revenue generated from wine club & freemium subscriptions (akin to Amazon’s Prime)
? On-demand revenue generated from Virtual Vineyard, Private Label, Individually Branded, and Charity wines.
? Engagement with an App beginning with discovery in the restaurant
? Business Intelligence recurring revenue; Information and Insights for Restaurants and Wineries
Business Strategy
Invitation Only Model – We employ a complete Social graph network and full attribution for all members. Social as Members can invite other members to join and drive the social aspect.
Social Media Partnerships - We will service communities that have high affinity to wine consumers. These Partnerships get the advantage of providing significant benefit’s to their community that is not generally available. The members of VinCompass generally save about 16% on wine spend and yet enjoy wine more by 14% on average thanks to the Patent Pending Recommendation Engine. As well as ultimately enjoying a curated wine via eComm for consumption outside of the Restaurants.
