Sears Holdings Corp. (fka SHLDQ)

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Amazon's newest partner: Sears

July 20--Sears(SHLD) is calling on Alexa to help it sell more Kenmore appliances.

The embattled retailer announced Thursday it will begin selling its full line of Kenmore appliances on Amazon, significantly expanding distribution of one of the retailer's best-known brands. In the Chicago area, Kenmore goods will be available to Amazon customers beginning in August.

They make an odd couple -- a struggling retailer and a company growing so fast it has raised antitrust concerns. But the announcement fits in with Sears'(SHLD) effort to generate cash from its Kenmore, Craftsman and DieHard brands by widening distribution outside its stores since last year.

Corporate parent Sears Holdings(SHLD) agreed to sell the Craftsman tools brand to Stanley Black & Decker(SWK) earlier this year for an estimated $900 million.

Loving making green on SHLD!!!