Another PR chuckle...recall the couple of ERBB/DBMM partnership pumps? DBMM was (supposedly) doing some work for AG.
"NEW YORK, NY and LOS ANGELES, CA and LONDON, UNITED KINGDOM and TEMPE, AZ--(Marketwired - Apr 20, 2015) - Digital Brand Media & Marketing Group, Inc. (OTC PINK: DBMM) released its 2Q financial results for fiscal year 2015 to the public as well as details on activities which strengthen its relationship with its significant client, American Green (OTC PINK: ERBB).
Reggie James, Co-Chief Operating Officer and Senior Vice-President Marketing & Communications commented: "DBMM is very encouraged by its results for the first half of fiscal year 2015 as sales have increased 21% and Operating Net Loss has been reduced by 62%. DBMM continues its upward trend as it expands its relationship with the first publicly-traded medical marijuana dispensary brand in the world, American Green."
James added, "Digital Clarity has completed Phase One which tested contemporary American Green apparel through the Clothing Channel. With a focus on Paid Search Optimization and Digital Clarity's analytic algorithms, the stage is set to take the campaign forward applying the results of the diagnostics in an evolving campaign which increases revenues accordingly."
Stephen Shearin, President, American Green, said: "The technical and marketing team at Digital Clarity has been working closely with our team utilizing DC's data-driven approach, to design and execute a campaign directed at increasing ROI. American Green expects to expand its relationship with DBMM's Digital Clarity as the results continue to come in. We are very encouraged and looking forward to a healthy relationship as the marijuana industry is increasing exponentially and vendors must be very nimble to deal with the challenges presented by the stigma that remains surrounding our market. Digital Clarity's ability to translate our strategy into creative campaigns enhances our brand and our reach.""
Funny thing, DBMM filed financials and they revealed ZERO USA revenues..Guess DBMM worked for free? ..and btw, during those pumps a DBMM filing indicated that Gwyther had increased his DBMM holdings to nearly 18%..shortly after, there was significant DBMM share selling volume, and not another ERBB/ DBMM PR ever released..and not a peep regarding Gwyther DBMM holdings..
Gosh, I love this penny game...:)
