Meta Platforms Inc (META)

[MissionIR]

3 Reasons Why Facebook Groups May Offer New Opportunities for Brands

http://dtn.fm/5JJgo

Facebook has been putting bigger emphasis on Groups of late, even altering their overall mission statement to reflect as much. And there’s good reason for this – Facebook Groups now have more than a billion monthly active users, which is more than Instagram and Snapchat combined. And according to Facebook more than 100 million people are members of what they call "very meaningful" groups.

“These are groups that upon joining, quickly become the most important part of our social network experience and an important part of our physical support structure. For example, many new parents tell us that joining a parenting group after having a child fits this purpose.”

As such, Facebook sees groups as an opportunity for the platform to boost engagement and interaction, making The Social Network an even more important part of our interactive process. And there’s a growing range of opportunities for brands in this evolution. You need to tread carefully - you can’t just rush in spamming everyone and everything, everywhere you can, hoping for a good result - but there are ways to utilize Facebook’s renewed Groups focus to further your reach and resonance on the world’s biggest social network.

Here are some key updates and tips to keep in mind.

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