As an aside, I'm not gonna pretend to understand goofy millennials. When Straight Outta Compton came out a couple years back, I went to see another movie on opening night. I peeked inside the other theatre though. It was Harry-Potter-levels-of-Whiteness up in that place.
We have Marley legacy products in our lineup. Public Enemy and Ziggy Marley have done at least one collaboration in recent years. Might be a natural endorser for our Marley lineup, maybe even the new Yerba Mate when it launches?
"Pain of all the lies... Don't give up the fight... "