And again, so what?
She has something like 2M followers. And her posts two hours ago have gotten fewer than 200 likes, or retweets, or whatever you want to call them.
Eyeballs are great. Maybe a few people will stop by Giggles as a result of her promotion, and will tell their friends, and so on.
But, the real catalyst for Giggles n Hugs is more locations. That is going to take time. So keep getting excited over a few celebrity endorsements. It doesn't mean squat at the end of the day. The market, once again, hasn't reacted to Jillian's tweeting. Nor will it, because the ONLY thing that matters to the share price is increasing revenues. Maybe Jillian's tweeting brings in a few thousand dollars per location. But in the bigger picture, management has a plan and it is going to execute that plan. Giggles was a solid investment well before Jillian and Tia, and it will continue to be one regardless of their nice, but in the big picture, relatively meaningless promotions.
