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Re: Trez post# 129143

Sunday, 06/25/2017 9:53:45 AM

Sunday, June 25, 2017 9:53:45 AM

Post# of 211605
La Marca is not organic. It has three aspects of importance:

1. It is Costco's standard prosecco, and is therefore a brand with high awareness.

2. At $10.99 per bottle in Costco, it sets a price point expectation.

3. It is a quality benchmark to judge other mass-market proseccos by.
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