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Thursday, 06/22/2017 6:28:28 PM

Thursday, June 22, 2017 6:28:28 PM

Post# of 81764
"Investors Doubt George Clooney's Tequila Is Worth $1 Billion"

But analysts at Citigroup and Credit Suisse caution that the price that Diageo agreed to for Casamigos, which amounts to 20 times annual sales, is rather high. The category average is four to six times sales, according to Reuters.



https://www.forbes.com/sites/taranurin/2017/06/22/investors-doubt-george-clooneys-tequila-is-worth-its-1-billion-offer/#61d87e0724ea