Of course we've all heard this one before, but it fits nicely for IMUN From Investopedia.. Price is What You Pay, Value is What You Get Warren Buffett once said that as an investor it is wise to be “Fearful when others are greedy and greedy when others are fearful.” This statement is somewhat of a contrarian view on stock markets and relates directly to the price of an asset: when others are greedy, prices typically boil over, and one should be cautious lest they overpay for an asset which subsequently leads to anemic returns. When others are fearful, it may present a good value buying opportunity.