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Monday, June 05, 2017 2:43:19 PM
The global intimate apparel market is estimated to reach $250 billion by 2022. One important aspect driving sales is the new focus on high-quality fabrics and more fashion-forward designs. Moreover, younger consumers are increasingly gravitating toward brands that embrace positive body messages and that emphasize inclusivity and self-confidence. As a result, modern brands priding themselves on fit, quality and message are disrupting the market, which has traditionally been saturated with heavily photoshopped advertising and one-size-fits-all design. One brand renowned for their fashion, fit and quality fabric is Naked Brand Group Inc. (NAKD).
https://www.equities.com/news/why-naked-brand-nakd-and-bendon-limited-are-a-perfect-fit
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