Thursday, June 01, 2017 2:13:13 PM
You are bringing game changing technology to the market; technology that has not been proven. You go up to anyone in the road, construction or emergency response industries and ask them to describe what they expect to see when you mention 20kw of remote power and they will all tell you a large pull behind (winco, or generac or nidec, etc) weighing 3,000 lbs and costing $25K to $30k. If you explain to them its available in a Class III truck with no pull behind they will tell you that you are clueless. They have been trained to expect that remote power = pull behind generator.
Cool Tech is attempting to completely turn around the perception of what remote power is! Human beings are resistent to change and are slow to accept it. How long did it take for people to accept that you could pour water from the front of your refrigerator? Long time before it became a must have in most households. Its gonna be the same thing with this technology.
What Cool Tech must do now is "dog and pony" shows to the construction, road and infrastructure, and emergency response industries. That means getting out more trucks and spending more time and money at shows and customer demo's. All of this takes putting money out; money that they have to put out before they get any sales. I'm confident the sales will come. But its gonna be another 6 months to a year before they start to churn sales. Be patient and keep the faith!
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