Wednesday, May 24, 2017 11:01:42 AM
https://www.gourmetmarketing.net/groupon-restaurant-friend-or-foe/
"The company attracts a well-educated, affluent crowd that responds enthusiastically to local restaurant deals. Restaurants can reach a targeted crowd without investing any money in advance and use their inventory and services to pay for their marketing while hopefully upselling customers and landing long-term regular customers."
"Final Assessment
If you want to attract new customers quickly and efficiently, Groupon is the premier website offering the kinds of daily deals that will get you exposure. You’ll also get access to the customers’ email addresses for direct marketing. If you can craft your order intelligently, upsell customers when they arrive, train your staff to treat Groupon users like valued regular customers and limit your advertising to rare occasions, Groupon can be an effective marketing tool. can reach a targeted crowd without investing any money in advance and use their inventory and services to pay for their marketing while hopefully upselling customers and landing long-term regular customers."
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