Twitter Inc (TWTR)

[JetsamTrader]

More ads and more MAU has not equated to more money for TWTR though. We saw that with the last Q reporting with greater YoY losses. Part of the reason for this is because of ad market saturation decreasing their value and TWTR has had to share too much ad revenue to contract premium content. (Like with the NFL.) It also doesn't appear that the new touted AI is used to help with ad targeting either. It's just not as simple as, "if A increases than so does B".