Iconic Brands Inc (ICNB)

[Eagle2016]

I think some are forgetting that an initial rollout is a different animal. They are, with a severe lack of foresight imo, looking at the numbers as a simple pro-rated number instead of looking at it from a footprint perspective. All I care about is how many new places are added to the customer list at this point. And that number is increasing in an impressive fashion.

If Bellissima were in every store already, then you could easily compare sales on a comparable Q by Q basis and determine whether sales were trending down or up. It's not simple, pro-rated, math during a roll-out. It's about gaining store footprints. Not to mention Q1 is probably the weakest Q for prosecco anyway.

Some don't understand and are impatient. That's their right. This is an easy read for me. The number of store footprints obtained in a short window here is mind-blowing. And it is only increasing. The impatient can always sell. There are many investors, who do possess the necessary foresight to see what is happening here, that will gladly take their shares.