I would not be surprised to hear our buddy claim he actually went long when he said he went short, and took a nice profit when NBEV surged to it's new high here!!! He is so darn clever.
Me, I just kind of buy it when it's under .50, and hold on, to take advantage of the LT gain tax advantage, and buy more on the dips. Wish I was as smart as mr. run 4....LOL