NewAge Inc (fka NBEVQ) (NBEVQ)

[NewJerichoMan]

But agree the 3x run-rate is a good governor for sanity purposes

For now. Until we have a "hero" in our portfolio.

$FIZZ may be the best comp. One super hero brand mixed with a bunch of private label stuff. The private label stuff isn't sexy but it makes scaling easier (cooperative effect). And they're profitable.

Same goes for us, we have a lot of products that have limited ceilings (Coco, Marley, bucha, Xing, etc.) but if they can turn a profit, they serve similar scaling purposes.

We'll never get paid at an 8x to 12x multiple based on our beverage portfolio. Or even half those amounts. But I'm pretty sure the Roadmap is about selling the "business model" rather than the portfolio.

Hard to know though since General Bucha isn't telling. Based on the analyst's reports, they don't know either. Pacific Grove called on the CC, they asked if Marley was on a $9M to $10M run-rate. They are our largest shareholder. Those numpties don't know either.