I'm not one to do victory laps, but there is a decent prob that the market puts a larger multiple on this biz than I frankly underwrote. Brent's comment about not wanting to do a better-for-you CSD sort of means it's different than say a REEDs etc. I think if the biz starts to show solid profit flow thru on the $80-85+ run-rate then it's going to be v special...
thoughts on what the right multiple is? and right metric?
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