Disclosure: Have not read the "academic snooze piece" yet, but I will.
lol Wise decision on a Sunday. It is supposed to be a day of rest.
is the app (or whatever the hell they're calling it) looks at words in the posts that are considered positive or negative and uses those to come up with the "metrics"... cripe I hate that corporate management buzzword. I sincerely doubt that the tool's chart has anything to do with the stock's performance in and of itself. They're just trying to gauge the mood of the people posting about it.
Admin or the Geek squad are the ones who should be answering these questions. Meanwhile, just ignore the thing or try to find the humor in it.
Have fun. It's been a pleasure chatting with you.