The Company further understands that if Roche Enterprises is the successful bidder, it intends to continue the rVue brand and business as its sole owner. The Board continues to consider these matters and to engage in discussions with Roche Enterprises. However, at this time, the Board believes it unlikely that the Company has any viable means to stop the foreclosure sale, in which all remaining shareholder value is likely to be lost. The Board remains vigilant for means of potentially preserving shareholder value, but can provide no assurance in this regard. Seems pretty damn straightforward to me.