2017 Harris Poll EquiTrend® Rankings Using an academically vetted brand equity model with elements like familiarity, quality, and consideration, brands create powerful connections with consumers. The stronger the brand, the greater the bond. The Harris Poll EquiTrend® study benchmarks how deep those bonds go and honors the highest ranked brands in each award category. http://www.theharrispoll.com/equitrend-rankings/2017 Categories include: ] Sandwich Shop Brand of the Year Subway Panera Bread Potbelly Sandwich Shop Corner Bakery Cafe Electronics Store Brand of the Year Best Buy Stores Apple Store Microsoft Store B&H Photo Video