Hey Shawn - let's do this for once (just one time) and it's really very straightforward/simple.
Please provide this board what an average hit or "take" rate (percentage-wise) that you feel, based on your intelligence and DD, would come from the target audience of a full-page black & white newspaper ad.
1/2%, 1%, or 2% for example. Just asking you to research this and be realistic - not just based on law of averages. Very simple
** Not trying to set a trap, just want you to respond with a simple/realistic percentage is all as you are an opinionated person. Thx