The Rising Influence of Rising Affluence

[DewDiligence]

MCD hits all-time high on 1Q17 results:

https://www.wsj.com/articles/mcdonalds-all-day-breakfast-still-a-boon-1493124070

MacDonald Corp.’s focus on regular customers is paying off. The burger giant recently pledged not to chase customers who rarely eat fast food. Instead, McDonald’s has made more of its hearty breakfast items available all day, priced soda and coffees at $1 and introduced new Big Mac sizes—all at the behest of cost-conscious regulars.

Ex-US operations drove the strong quarterly results, producing global same-store sales growth of 4%. The stock was +6% yesterday, when MCD reported 1Q17 earnings.